While in Toronto this week speaking at the Toronto Academy of Dentistry, we discussed The Law of Compensation which says: Help people get more of what they want and less of what they don’t want and you won’t have to worry about what you want.”
I believe that any business or person that benefits from the patronage of the people in any type of community has an obligation to give back to that community in some way.
As an example of that principle, I was delighted to invite Will to the stage in Toronto. Will is a twenty-one year old young man who has benefited from the services of “About Face,” a charitable organization in Toronto that helps children correct cleft pallet, hair lip, and other facial issues. Not only has Will’s quality of life improved by the surgical and counseling services of “About Face,” but he has chosen to donate a portion of his time back to the organization to help other kids who are now going through the same process. Will received, and now he’s giving back.
Translate that law into everyday business practice and we find that 67% of consumers choose to do business with an organization that is involved in some type of cause related marking over the competition. Cause related marking is where you are involved in some type of charitable cause or activity.
Recently, our own Smiles for Life Foundation (www.SmilesForLife.org) surpassed the huge milestone of having raised and donated $30 million to children’s charities around the world. Millions of children have benefited from the efforts of Crown Council dental teams who raise the money each year by whitening patients’ teeth who in turn make a charitable donation. It is a win-win for everyone.
If you have never been involved with Smiles for Life, now is the time to sign up for the campaign that starts in the spring of 2012. For more information on how you can get involved, log on to www.MySmilesForLife.com or call the Crown Council at 1-800-CROWN-58. If you have done Smiles for Life before, now is the time to start planning a successful campaign.
A well-known verse in the Bible says, “To whom much is given, much is expected.” Those who practice dentistry have been given a lot. And so, we need to give back.
Join us in the upcoming Smiles for Life campaign as we do good by giving back.